{"id":1158,"date":"2020-07-06T14:24:45","date_gmt":"2020-07-06T14:24:45","guid":{"rendered":"https:\/\/www.plastikcity.co.uk\/blog\/?p=1158"},"modified":"2020-10-23T12:47:08","modified_gmt":"2020-10-23T12:47:08","slug":"business-engagement-rules-changed-forever","status":"publish","type":"post","link":"https:\/\/www.plastikcity.co.uk\/blog\/business-engagement-rules-changed-forever\/","title":{"rendered":"Have the Rules of Business Engagement Changed Forever?"},"content":{"rendered":"<p><strong>We\u2019ve all heard soundbites about how the COVID crisis has permanently changed the way we do business.\u00a0 But will this apply to the UK Plastics Sector?<\/strong><\/p>\n<p><!--more--><\/p>\n<p>As things stand today, we are having minimal direct contact with our business colleagues and little or no face to face interaction with customers or suppliers.\u00a0 We aren\u2019t just talking about sales personnel and management teams meeting up at business premises; all of this year\u2019s plastics exhibitions and networking events have been cancelled or postponed.<\/p>\n<p>Now it\u2019s widely known that the average age of senior managers is relatively high compared to other sectors. So how have we managed? As the reality is, we have still been communicating!<\/p>\n<p>What has happened is that even the most stalwart of the \u2018<em>the old way is the best way<\/em>\u2019 brigade have been using video conferencing.\u00a0 Whether it\u2019s Teams, Zoom or good old-fashioned Skype, once they have mastered the mute button, they\u2019re away!<\/p>\n<h6><strong>We have been forced into kickstarting the next stage of a digital revolution.\u00a0<\/strong><\/h6>\n<p>As a digital procurement and marketing company, this makes <a href=\"https:\/\/www.plastikcity.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">PlastikCity<\/a> particularly well-positioned to analyse the current and longer-term changes to how our sector conducts business.\u00a0 Here are a few observations, some of which are a little light-hearted, but still hold true:<\/p>\n<ul>\n<li>Our Partners have inundated us with <a href=\"https:\/\/www.plastikmedia.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">news articles<\/a>. They want current information about their business activities delivered directly to the inboxes of potential clients.\u00a0 They have no way of physically showcasing their products and services and have realised the benefit of doing this digitally and with little or no cost.<\/li>\n<li>Over the last few months, levels of engagement for all forms of digital content we send out has increased significantly. People have had more time for their Inbox and are less likely to press delete without at least scanning the subject line. Once a <a href=\"https:\/\/www.plastikmedia.co.uk\/our-work\/#newsletters\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter<\/a> or <a href=\"https:\/\/www.plastikmedia.co.uk\/our-work\/#promotions\" target=\"_blank\" rel=\"noopener noreferrer\">mailshot<\/a> has been read and proved to be interesting and potentially useful, new habits can quickly develop.\u00a0 We\u2019ve all moved from physical CD\u2019s to streaming digital music, so moving from paper to immediately available digital content seems like a natural progression.<\/li>\n<li>We are now all mildly agoraphobic! Going back to our place of work alongside familiar and trusted colleagues is one thing, but allowing potentially germ riddled outsiders past the car park entrance is something else entirely.\u00a0 Our <a href=\"https:\/\/www.plastikcity.co.uk\/find-a-supplier\" target=\"_blank\" rel=\"noopener noreferrer\">online procurement facilities<\/a> have subsequently seen excellent levels of activity, despite the demand for goods and services still being suppressed.<\/li>\n<\/ul>\n<ul>\n<li>Travel is now viewed as more of a luxury or an unwanted inconvenience. People have seen how well modern communication tools can work, so why burn diesel or travel in a \u2018winged tube of pestilence\u2019 if you can work more efficiently (and dress casually from the waist down) from a comfy office chair!\u00a0 And what about that beautifully clean air and the congestion-free roads we have all learned to appreciate!<\/li>\n<\/ul>\n<p>We frequently talk to clients about their marketing plans for the coming twelve months.\u00a0 Some of these are internationally recognised companies, so you should find some of the below quotes interesting, even if they are slightly paraphrased for purposes of anonymity.<\/p>\n<p><em>\u201cWe are a digital company.\u00a0 We are heavily involved with Industry 4.0, so we believe that communication with our customers should now be predominantly digital.\u201d<\/em><\/p>\n<p><em>\u201cWe no longer see the value of exhibitions and believe there are far more efficient ways to reach and communicate with current and potential clients.\u00a0 Going forward, we intend to significantly increase our spend on digital marketing and advertising.\u201d\u00a0 <\/em><\/p>\n<p>As well as increased demand for dedicated e-promotions, we have seen a marked rise in interest for hosted Webinars.\u00a0 We have been investing heavily in both equipment and staff training to develop this program. We wouldn\u2019t do this under the current economic conditions if we didn\u2019t believe that changes in how we do business aren\u2019t just for \u2018the now.\u2019<\/p>\n<p><strong>If you&#8217;d like to learn more about digital <a href=\"https:\/\/www.plastikcity.co.uk\/find-a-supplier\" target=\"_blank\" rel=\"noopener noreferrer\">procurement<\/a>, <a href=\"https:\/\/www.plastikmedia.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">industry news<\/a> or <a href=\"https:\/\/www.plastikmedia.co.uk\/marketing-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing services<\/a>, and how they can benefit your company in the UK plastics sector, <a href=\"https:\/\/www.plastikcity.co.uk\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">get in touch with PlastikCity<\/a> today.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-904\" src=\"https:\/\/www.plastikcity.co.uk\/blog\/wp-content\/uploads\/2019\/03\/plastikcity-logo.png\" alt=\"\" width=\"190\" height=\"41\" \/><br \/>\n<em>PlastikCity<\/em><br \/>\n<a href=\"tel:01455209270\" rel=\"noopener noreferrer\"><em>+44 (0) 1455 209270<\/em><\/a><br \/>\n<a href=\"https:\/\/www.plastikcity.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Website<\/em><\/a><br \/>\n<a href=\"mailto:info@plastikcity.co.uk\" rel=\"noopener noreferrer\"><em>Email<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard soundbites about how the COVID crisis has permanently changed the way we do business.\u00a0 But will this apply to the UK Plastics Sector?<\/p>\n","protected":false},"author":1,"featured_media":1159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plastikcity-blogs","post-preview"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":0,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/media\/1159"}],"wp:attachment":[{"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plastikcity.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}