LINKING SERIOUS BUYERS TO THE BEST SUPPLIERS
Serving the UK & IE plastics industry
Colour is subjective and has a huge impact on our physiology and psychology, so getting the right colour for your product is essential to widening its appeal, increasing perceived value and retaining the integrity of your brand.
Masterbatch as a simple colouring agent has been with us for some time, but we wanted to find out how far things had come. We posed three separate questions to UK based specialists that we thought would be of interest to our audience. As well as technical advances, aspects such as long-term environmental impact are also covered.
The aim was to create a major resource for the plastics sector, one place to find everything you needed. From time to time, we need to review how we are doing, so for the purposes of this Blog, I have looked at things from the perspective of a new start company looking to develop an idea for a new `widget’ that just happens to be most easily manufactured in plastic.
